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The Monsters

In 2015, Kasing Lung created a fairy world in three picture books inspired by Nordic Mythology, and populated it with magical characters both good and evil, calling them The Monsters. Among them, the most prominent one was LABUBU, a small monster with high, pointed ears and serrated teeth.

A Story of LABUBU

  • Kasing Lung

    Kasing Lung was born in Hong Kong, China in 1972 and later moved to the Netherlands with his parents. In recent years, he has been working between Belgium and Hong Kong, China.
    THE MONSTERS are a bunch of tiny, playful elves that call the Nordic forests their home. Among them, the LABUBUs, distinguished by their nine teeth and upright pointed ears, are the most energetic. They always brim with curiosity and have hearts of gold, mischievous yet kind-hearted. No one knows exactly when they first appeared, but they might even be older than
  • Kenny Wong

    An artist and designer known for his innovative work in the designer toy industry.
    Kenny founded Kennyswork, a brand that has made a significant impact on the designer toy scene. enny also served as the art director for the Brothersfree creative team. In 2006, he created MOLLY, a character that quickly became a household name. He has been collaborating with POP MART since
    2016. Kenny's art has been showcased in prestigious venues such as the Hong Kong Arts Centre, the Hong Kong Cultural Centre, the University Museum and Art Gallery at the University of Hong Kong.
  • Pucky

    Pucky is a painter and toy designer. She graduated in 2008 from the Emily Carr University of Art + Design in Canada. Pucky's creative style is whimsically imaginative, often weaving together themes of nature, the cosmos, and dreams.
    Pucky's art style is fantastical, and focuses on topics such as dreamscapes, nature and the universe, usually evoking a sense of mystery and serene healing. She doesn't think of herself as an optimistic, cheery person, but still yearns for a bright, romantic world filled with love. Pucky believes that her art style and direction will change as she grows and understands the world differently.
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